Philips Teams Up With Disney
Revolutionize the Children’ Lighting Category
 

 

The combination of Philips’ innovation and Disney’s characters bring a new dimension to stories and play. Royal Philips (NYSE: PHG, AEX: PHIA) announced the launch of the portfolio of innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and families through lighting. 

 

 

Combining Philips’ expertise in lighting with Disney’s beloved characters will harness the power of light to make children’s bedrooms a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital. 

The products will be co-branded and sold through a variety of complementary Philips and Disney retail channels. 

 

 

The Philips Disney portfolio range includes breakthrough concepts in connected lighting that allows children to interact with Disney stories and characters. The revolutionary connected lighting concept allows children and parents to connect e-books with their lighting to interactively create a magical lighting experience that makes reading more fun and allows families to become fully immersed in the story. The connected lighting concept is expected to deliver in Q4 2014.  

 

 

Inspiration is at the heart of the portfolio: bringing Disney characters to life through lighting, inserting magical color to children’s bedrooms and making story time an even more engaging experience. The portfolio is designed with safety in mind through each product’s construction and the materials used. 

Philips Disney SoftPals range light up children’s bedrooms at night: Designs inspired by Disney characters Mike, Sulley, Minnie Mouse and Mickey Mouse to offer reassurance and comfort to children at bedtime

Other Related Topics